j_r_
I remember using a Nokia smartphone back in 2004. It already had the application icon grid, colored icons, it had maps, it had navigation, a web browser, email and an mp3 player. The quality of the software was poor, the hardware was cheap and underpowered, there was no multi-touch and, of course, the network was slow and too expensive to actually use.
Sure, Apple took the smartphone and actually turned it into a mobile computer that was a pleasure to use. Also the timing was right.
Google did not add as much value as Apple to the state of the art. But Apple certainly copied older smartphones feature-for-feature as well, then they made this into a great experience.
But to suggest that now Apple has somehow the exclusive right to produce phones that are not on the level of smartphone from 2006 and older is just wrong.
Facebook was first, so now it has squatters rights? I don't think so.
First, Google has a decent track record in keeping personal data and advertising separate. For example they claim that their tracking cookie used across the web is not connected in any way to your Google profile. They can make use of a lot of data to show decent ads. Whereas Facebook will obviously make use of all your data because that's all they have.
2. Google makes most of its money by showing ads based on search terms you search for. They also use recent mails in GMail for ads within Gmail. They do not depend on any revenues from Google+. They likely see it as a defensive measure against Facebook which seriously threatens its real revenue model. Their competitive advantage is context, not primarily information about users. Again, for Facebook ads within the social network based on personal information are their sole competitive advantage.
It makes more sense to trust Google, at least as far as I am concerned.