Absolutely not, unless your business model relies on single sales.
In functioning organizations with actual products, marketing and sales are advocacy functions for the customer as much as they are revenue functions for the business. They're how you know what to make and who to target.
The statement wasn't about whether the product is actually good or not, though in extreme cases, yes, the product is worthless while the marketing is all rainbows and sunshine. But relying on marketing is bad for the user in nearly every case, even if the product is good.
And even if you are "one of the good guys", your users won't know that. That's why you should verify from independent sources, or do your own research.
If marketing was really a reliable source of information, reviews, samples, product trials etc. wouldn't be a thing.
People should assume all marketing is incomplete or untrustworthy information at best.
In as big a font / for as long and loudly as the supposed benefits? As prominently towards the top of the page / the beginning of the clip?
Let me guess: Hardly, right?
> What market are you seeing unregulated drug marketing in?
It's not a matter of regulated vs unregulated, it's a matter of how close to ignoring the regulations one can skate. And of lobbying the regulators enough to get very-skatable regulations... In what market are you seeing marketing regulations (for drugs or any other product / service) that cover length and prominence as per my first paragraph above?
> Ads Are Impersonating Government Websites in Google Results, Despite Ban
https://news.ycombinator.com/item?id=27150407
https://themarkup.org/google-the-giant/2021/05/13/ads-are-im...
Yet another example.
I'm quite familiar with this, as my reverse image search service SauceNAO has never done any kind of paid marketing. It took years for users to spread the word to any significant degree. Even now, nearly 13 years later, there are many people who would benefit from it greatly who have never even heard of us...
Is slow growth not fine? I think organic growth is healthier for society. All this explosive never ending economic growth we see today seems pathological to me.
> Where did the first person in the chain hear about it if not for marketing or self promotion?
Those first users are presumed to be close to the person who made the product. People trust their friends. They'll tell other people about it if they liked it.
> my reverse image search service SauceNAO
Thank you for making SauceNAO. I first saw it on image boards, it's a well-integrated feature of those sites.
I'm not sure if you have a business model so I can't tell if advertising would present conflicts of interest.
I would prefer companies to focus on landing page quality than to start altering the product to turn customers into salesfolks.
It's less trustworthy. A simple example of trustworthy form of communication is instant messaging with people I know. I have friends who are knowledgeable about all kinds of subjects and I absolutely trust them several orders of magnitude more than any random marketing material out there. If a friend tells me they had a great experience with some product or service, I believe them.
All marketing is inherently untrustworthy by virtue of conflict of interest. The people trying to sell products have every incentive to lie and mislead potential consumers. At best you get language that emphasizes upsides while downplaying downsides.
There's a reason people search forums like reddit when they need real product reviews: marketing simply cannot be trusted.
> Without marketing how the heck would you ever learn about or even find potentially useful products?
Word of mouth.