> Every piece of drug marketing I've ever seen has been accompanied by a comically long list of side-effects.

In as big a font / for as long and loudly as the supposed benefits? As prominently towards the top of the page / the beginning of the clip?

Let me guess: Hardly, right?

> What market are you seeing unregulated drug marketing in?

It's not a matter of regulated vs unregulated, it's a matter of how close to ignoring the regulations one can skate. And of lobbying the regulators enough to get very-skatable regulations... In what market are you seeing marketing regulations (for drugs or any other product / service) that cover length and prominence as per my first paragraph above?

Even TV ads? In my country they're forced to say "consult a doctor if symptoms persist" and they already compress that as much as humanly possible. No mention of side effects at all.