Re:What I learnt roasting 200 landing pages
by rchaud on Thursday May 13, 2021 @11:38AM
(#27143331)
You're welcome.
The "landing page" is ultimately wherever you, the site owner, want the user to land on. The reason a distinction is drawn between a landing page and a home page is because there can only be one home page. But there is no limit to the number of landing pages you can create.
- LP 1 for "Self-serve video course" users
- LP 2 for "Live, Group based instruction" users
And even there, LP1 could have Variant 1 and Variant 2, which are randomly served to users as part of a split test, to see which page converted better. You can use tools like Unbounce or Optimizely to serve the pages to a randomized audience.
The "landing page" is ultimately wherever you, the site owner, want the user to land on. The reason a distinction is drawn between a landing page and a home page is because there can only be one home page. But there is no limit to the number of landing pages you can create.
- LP 1 for "Self-serve video course" users
- LP 2 for "Live, Group based instruction" users
And even there, LP1 could have Variant 1 and Variant 2, which are randomly served to users as part of a split test, to see which page converted better. You can use tools like Unbounce or Optimizely to serve the pages to a randomized audience.