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Re:What I learnt roasting 200 landing pages by EricE on Thursday May 13, 2021 @10:58AM (#27142807)
>A "landing page" is not necessarily the home page.

Excellent point. And a very powerful one too. It just caused me to think about the content and structure of an educational site I'm involved with in a VERY different way. Thanks!

Re:What I learnt roasting 200 landing pages by rchaud on Thursday May 13, 2021 @11:38AM (#27143331)
You're welcome.

The "landing page" is ultimately wherever you, the site owner, want the user to land on. The reason a distinction is drawn between a landing page and a home page is because there can only be one home page. But there is no limit to the number of landing pages you can create.

- LP 1 for "Self-serve video course" users

- LP 2 for "Live, Group based instruction" users

And even there, LP1 could have Variant 1 and Variant 2, which are randomly served to users as part of a split test, to see which page converted better. You can use tools like Unbounce or Optimizely to serve the pages to a randomized audience.