genuine products being sold by an unauthorized retailer is not the same thing as counterfeit

Amazon was serving ads for their trademark “at up to 50% off” when in reality only the knock-off brands were that cheap and the authentic versions sold by unauthorized resellers were going for 200% MSRP. That seems like an appropriate thing for them to be upset about from the trademark alone.

Sure, they can be upset at Amazon for misusing their brand name is product results, but that has been done for so long, i doubt there is any legal path to stop it from happening. Amazon is well within their right to show similar products when you search for a brand name.

As for the high prices, tough luck. I'm America, when you buy something, you have the right to sell it at whatever price you want, for the most part.

> when you buy something, you have the right to sell it at whatever price you want

As a consumer to other consumers, yes, but not as a business. Otherwise we wouldn't have things like MAP (minimum advertised price), which is enforceable by manufacturers. First-sale doctrine only covers so much.

MAP is only enforceable if you have a contract or agreement with your supplier.

Any business can buy any product off the shelf and resell it for whatever price they want.

… and even then MAP isn’t enforceable, seeing as how it is basically price fixing, which is illegal.

MAP agreements typically don’t say anything about the selling price, they more typically govern marketing funds provided by the manufacturer. So, for example, Logitech might give my computer store $1,000 to feature their new mouse in my weekly newspaper circular, but only as long as I stick to MAP guidelines. If I don’t, they’ll rescind the advertising credit.