Disagree. If I’m going to pay $600 for a meal, I want to be sold on what’s to come. Letting me know that things are special, rare, and detailed gives me a better idea of what’s to come and makes me more excited for it. If I saw very few words yet high price tag, it would be difficult to calibrate my expectations and even know what to get.

You don’t go to the French Laundry for a meal, you go for an experience.