Meanwhile, Joe has been sharing a ton of geocaching and hiking posts with his "hiking" circle, but you don't even see it since he didn't know that you liked hiking, he only knows you from a party. His alternate interests are hidden from you because you weren't in the right circle on his end, completely out of your control.
It still demonstrates the issue with circles based on what content your friends would be interested in. Circles seem to make perfect sense to me for security (you don't want to see your mom posting photos of you partying maybe), but for interest based valuations it seems like you pretty much always want it to be public (at least public on your profile page, even if you don't particularly want it to show up in other peoples 'feeds')
It wouldn't be creepy if the interface picked up on behavior similar to how Gmail suggests people to cc on emails based on past email use patterns. People are ready for that.
Adoption will be slow I reckon as people don't have a huge reason to move this, but thanks to its integration, we will see a number of people use it almost unknowingly.
I like Google's full on approach here, and feels more complete than buzz and even wave.