Also stores offer more services. When I buy a pair of jeans the person in the store will adjust the length so the jeans fit my odd lenght. I bought a watch yesterday and it cost me $60 more in store than online, but in the store they helped me change change the size and if I have issues with it I can drop it of in the store and they will send it for repairs. Just more convinient for me than figuring out how to safely submit it myself.