> Why make an apple taste like the death of a cow?

I’ve been “vegan” for the better half of a decade and I don’t think this is confusing at all: because it’s familiar and it tastes good.

Familiarity and tastes can change over time, but it takes time and effort, and people are already putting effort into being open-minded when they try a veggie burger instead of a beef burger.

Sure, a quinoa salad might be healthier, but most people aren’t choosing between a cheeseburger and some ultra-healthy vegan cuisine.

We should aim to make these choices easy and comfortable instead of criticizing folks for taking baby steps in the right direction.

Just my two cents.