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A comment on Why I Work on Ads. Parent comment

Re:Why I Work on Ads by runj__ on Thursday May 06, 2021 @08:49PM (#27070680)
Wouldn't traditional "offline" advertising be even worse?

"We suspect X million people watch this TV show (based on highly inaccurate Nielsen ratings) and then stayed around for the ad break, pay XX dollars."

"XXX people passed by your billboard, XX saw it, X people visited your website and made a purchase, pay XX dollars."

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Re:Why I Work on Ads by jonplackett on Friday May 07, 2021 @05:44AM (#27074112)
At least that's an independent ranking (I presume?)

Plus you can go watch TV and see that it's actually been on there. Or walk down the street, or pick up a newspaper.

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