While it might be true that ads just suck. It's heavily ingrained in culture. There are a few cultures that do not use ads, even today (Amish?). However, I don't see a transition from where we are today to that. So instead of just saying, ads suck, what is the alternative?

I know this isn't your point, but how is fairness cream virtue signaling?

(If you said it was signaling race or wealth or something I would understand, but virtue?)