"Last gas station for N miles!"

Whether true or not, it will convince you to top off your tank, and potentially purchase some things from the shop.

Yet, they don’t convince you to wildly increase your driving or top up a nearly full tank.

To change how much gas you’re buying in a lifetime it would need to change how far you drive. On the other hand T-Shirt advertising can convince you to buy significantly more clothes in a lifetime.

It’s a qualitative difference even if I didn’t express it well.

If you're going past a gas station, you're already driving - they want you to come to stop at their gas station.

> To change how much gas you’re buying in a lifetime it would need to change how far you drive.

City/state/national tourism bureaus are taking care of that part. With help from the automobile industry's marketing arm.

You’re trying to lump different advertising together. I am specifically talking about gas station signs. People in EV’s don’t suddenly buy gas because they saw a large BP logo. That choice was made when you bought the car.

It’s little different than a hospital sign. People don’t think hey there’s a hospital maybe I should have this gaping chest wound taken care of. Which is why they end up as H’s with a simple arrow rather than list out which specific hospital etc.