If you're going past a gas station, you're already driving - they want you to come to stop at their gas station.
> To change how much gas you’re buying in a lifetime it would need to change how far you drive.
City/state/national tourism bureaus are taking care of that part. With help from the automobile industry's marketing arm.
You’re trying to lump different advertising together. I am specifically talking about gas station signs. People in EV’s don’t suddenly buy gas because they saw a large BP logo. That choice was made when you bought the car.
It’s little different than a hospital sign. People don’t think hey there’s a hospital maybe I should have this gaping chest wound taken care of. Which is why they end up as H’s with a simple arrow rather than list out which specific hospital etc.
To change how much gas you’re buying in a lifetime it would need to change how far you drive. On the other hand T-Shirt advertising can convince you to buy significantly more clothes in a lifetime.
It’s a qualitative difference even if I didn’t express it well.