Re:Pivots are for the lucky. There's a better way.
by jonathanjaeger on Tuesday June 28, 2011 @11:49AM
(#2705840)
At the end of the day, people are picking hairs about the "definition" of a word. Pivot is an easy term to remember instead of having to describe at length the change a company made. I think the bigger concern is throwing the word pivot around to the point it becomes an annoying buzzword, rather than arguing about semantics.
Re:Pivots are for the lucky. There's a better way.
by brandnewlow on Tuesday June 28, 2011 @12:41PM
(#2706072)
What bugs me is when folks use "pivot" to avoid having to confess that an idea failed or was poorly conceived. It's really hard to learn and get better at something without moments of reckoning where you take stock after something fails.
It's possible for a small pivot to make a major different, it's also possible for a pirvot to be 180degrees, i.e. a complete turn around.
That said, I'm with you, it irks me when a company "pivots" and is basically a new company with the same people behind it - but from the point of view of the definition of "pivot", it does fit.