I bought a Mazda CX-5 last year and in the dealership, one of the televisions was playing an endless loop of Mazda commercials, and one of the commercials was specifically about how all the important controls are on physical buttons / knobs / switches.

Mazda is clearly aware that they work better, but I'm sure customers who don't drive often or don't pay attention to the experience of driving simply assume that a larger touchscreen is better and somehow more modern.

I sometimes even turn the screen off completely, on long drives or at night; I only wish there was a dedicated button to do so.

The car is great too - it has dedicated buttons for pretty much everything else, including a dedicated, physical volume knob in the center armrest and track change buttons on the steering wheel, climate control, various driver assistance features, etc. It was all clearly designed with the driver in mind, and the touchscreen was an afterthought.

That is their plan as far as I know. And even before that, their interfaces have generally been pretty good about tactility. My '17 does have a touchscreen, but it is entirely optional and everything can be controlled using physical controls.

I drive a 2018 Mazda 3. The touch functionality is disabled while the car is moving, everything is done with a wheel and a few buttons. It works well but it's a pretty basic system (nav and audio that's it). I don't know if it could accommodate advanced features.