I think backups come up some time after MVP and launch for most organizations, this means that you don't know when it actually has to come, so someone with technical skills says hey at some point we need to put in the effort and money to get good backups and ability to restore of all this data, and someone in charge of how the business grows has to say yes we better do it.

Unless you do not open for any sort of business without having all backup system set up then you run the risk, and with thousands of companies running the risk so as to not be out-competed by faster, riskier companies someone will suffer a bad outcome of their risk-taking.