This will not play out well for FL in courts. Just because you can sue someone does not mean that you should, as you can fail and waste taxpayer monies in this scenario. There is a U.S. Supreme Court case out of MIA that is almost directly applicable [1].
[1] https://casetext.com/case/miami-herald-publishing-co-v-torni...
This is effectively saying you can't refuse service on social media platforms. It's similar to protections provided by the civil rights act.
I agree this will be litigated, but I think it'll be fine in the courts OR the civil rights act will be in jeopardy (and would go to the supreme court). I'm not 100% sure how the supreme court would rule on this either.
So if we take that the legislature has that ability, then this law should be ok. If the legislature does not have that ability, then the Civil Rights Act would be in danger.
It's a huge boon to Florida. Content producers concerned about being banned (or have been banned) are effectively risking their business for not being based out of Florida. If you run a business, you should not put your company at an unnecessary disadvantage with no recourse.
The end result of this is going to be thousands of political commentators, comedians, musicians, professors, artists, etc moving to Florida. Their families and people they support would also move, more immigration to Florida.