You can turn on "apps only" mode which gets rid of most of the pre-loaded stuff, though one massive advertisement remains on the main homepage. Huge improvement over the Fire Stick which doesn't let you turn off the Amazon junk that takes over 90% of the menu real estate. Roku is still clean and simple and you can hide stuff you don't want. But massive downside is its a closed ecosystem and you can't load APKs and are at the whims of Roku removing apps after you buy it.