News for hackers. Stuff that matters.

A comment on Credit Card Ads Targeted by Age, Violating Facebook’s Anti-Discrimination Policy. Parent comment

Re:Credit Card Ads Targeted by Age, Violating Facebook’s Ant... by ThrustVectoring on Friday April 30, 2021 @08:12AM (#26992393)
How is any advertising for credit products legal, then? Each TV channel you might advertise on will have known-to-you differences in how often particular demographics will view it, which in principle means that you're excluding someone. While sure, a 35 year old professional might be watching soap operas at 1pm on a Wednesday, it's far more likely to be a senior, so advertising then excludes the non-retired demographic.
[ Parent | on HN ]
Re:Credit Card Ads Targeted by Age, Violating Facebook’s Ant... by geoduck14 on Friday April 30, 2021 @08:20AM (#26992468)
Good question! Discrimination can pop up at many points throughout the on boarding process, so it is important that you check who your people are often and at multiple check points.

At the point of advertising, we check things like: demographics of who viewed the add (sometimes we have to run ADDITIONAL targeted adds to balance out an initial add placement), demographics of who "clicked" to our website, demographics of who applied

Are all possible places to monitor. Also, we get to use FUN MATH!

[ Parent | on HN ]
Re:Credit Card Ads Targeted by Age, Violating Facebook’s Ant... by jliptzin on Friday April 30, 2021 @08:24AM (#26992499)
That sounds like something maybe 0.1% of credit card issuers actually do.
[ Parent | on HN ]
Re:Credit Card Ads Targeted by Age, Violating Facebook’s Ant... by geoduck14 on Friday April 30, 2021 @08:58AM (#26992803)
Hmmm... ok. The antidote I shared is when I was hanging out with the mortgage folks. I assumed it was applied to the credit card division. It is surely possible, and an acceptable solution.
[ Parent | on HN ]
Re:Credit Card Ads Targeted by Age, Violating Facebook’s Ant... by salawat on Friday April 30, 2021 @09:31AM (#26993214)
The mortgage bit is the key there. Red-lining started out as a phenomena in mortgage offerings, so it makes sense that they'd be going over and above to keep their noses clean. Credit cards as a general thing though? Nah. Though I'd be stoked to see that change in the years to come.
[ Parent | on HN ]