I guess it's not black magic apple is doing right here. From my experience with big companies, Intel just got buried in its processes, approvals, middle-management etc.pp.; they still got the talent, and in the past years there wasn't any serious competitor to them.

The dual wake-up call from AMD and from Apple (ARM), combined with the money Intel has in its pocket will have a serious influence on the cpu market. Unsure if they'll come out ahead, but it will get interesting and probably cheaper, not only for consumers.