When IBM was still doing Lotusphere, I enjoyed that it was implicitly understood by everyone to be a week-long junket at Disney World. Sure, you'd fuck around on the show floor, scan some badges, collect some potential leads, and collect a backpack full of swag. But you were in sunny south Florida in January, rather than the ice-packed north, the beer and appetizers flowed, and they rented out an amusement park for a night for the Dilberts and Wallys to run riot in.