The price is high compared with ICE but for what you get as an EV it is well priced. Significantly cheaper than model Y [1] now that model Y standard range has been discontinued, especially as VW still gets the $7500 fed subsidy. You are looking at $14k more for the Tesla. You will get much more acceleration, all wheel drive and 70 miles range for that $14k if you want to spend it.

The model 3 is cheaper but not the same class of vehicle.

[1] https://electrek.co/2021/04/22/tesla-increases-model-3-y-pri...