From the ruling:

In answering this question, we have used the word “transformative” to describe a copying use that adds something new and important. Campbell, 510 U. S., at 579. An Cite as: 593 U. S. ____ (2021) 25 Opinion of the Court “‘artistic painting’” might, for example, fall within the scope of fair use even though it precisely replicates a copyrighted “‘advertising logo to make a comment about consumerism.’”