Apple’s M1 Positioning Mocks the Entire x86 Business Model

Re:Apple’s M1 Positioning Mocks the Entire x86 Business Model by CountHackulus on Friday April 23, 2021 @02:32PM (#26917673)

I do wonder how much of that is just getting a nice new laptop? If the average user was handed the equivalent laptop with an Intel CPU but told it was an M1 would they notice? Would they also think it was nice and fast?

[ Parent | on HN ]

Re:Apple’s M1 Positioning Mocks the Entire x86 Business Model by gls2ro on Saturday April 24, 2021 @01:17AM (#26922440)

Here is why I think your hypothesis is not true: people were buying new Macs also before M1, but it did not generated the same reactions. So newness is not the cause of this or at least it is not the only cause.

[ Parent | on HN ]

Re:Apple’s M1 Positioning Mocks the Entire x86 Business Model by athrowaway3z on Sunday April 25, 2021 @10:19AM (#26932887)

Good marketing definitely impacts user experience. How much it is impacting the perception of M1? I have no idea.

[ Parent | on HN ]

Re:Apple’s M1 Positioning Mocks the Entire x86 Business Model by acdha on Sunday April 25, 2021 @02:31PM (#26935236)

Did Apple not market new hardware for a decade prior to M1? I don’t think this is sufficient to explain the difference, especially given the supporting benchmarks.

[ Parent | on HN ]

Re:Apple’s M1 Positioning Mocks the Entire x86 Business Model by acdha on Friday April 23, 2021 @04:03PM (#26918606)

Possibly but it feels like that should have but has not happened to anything like this degree when people were getting shiny new Intel CPUs after the early 2010s.

[ Parent | on HN ]

Re:Apple’s M1 Positioning Mocks the Entire x86 Business Model by bananabreakfast on Friday April 23, 2021 @05:41PM (#26919549)

Absolutely. Performance is very noticeable even between the current MBP Intel vs. M1

[ Parent | on HN ]