right, i have a hard time avoiding the term lego at home with my kids too. the main problem for me though is that i am quite disappointed with how lego treats competitors that i just don't want to promote the lego brand anymore.

btw: german seems to have developed two terms. i don't know where it originated, but bluebrixx (and i don't know who else) uses the term "noppensteine".

we'll have to see which term becomes more popular. both are descriptive, but "noppen" is a rather rarely used word which feels a bit wierd when you are not used to it.