>Apple lost a ton of money due to that problem, both directly in paying for repairs, and indirectly in damage to their stock price.

https://finance.yahoo.com/quote/AAPL

I don't see any evidence that Apple's stock price was affected. Apple can ship any garbage (they shipped a keyboard they knew was defective for three years) and people will buy it because they're locked in to Apple's services, another reason they're pushing services so hard at the expense of the rest of the company.