Reading this discussion thread makes one psychological quirk clear. People, even well informed professionals, are rarely comparing Apple to the best available alternative on the market (arguably Ryzen U line processors). They're comparing 2021 Apple products to their last experience with an alternative, which for many ppl stuck in Apple's ecosystem could very well be from 2010.

So what's Apple's end-game? Milking (predominately US) professional class in perpetuity. It's not like they're going to switch, especially if they perceive the alternative to be sluggish heavy bricks whose battery barely lasts 2 hours. For sales, perception is more important than reality.