Proposal: Treat FLoC as a security concern

Re:Proposal: Treat FLoC as a security concern by slver on Monday April 19, 2021 @01:52AM (#26859445)

The idea is that this is the bare minimum the industry needs in order to stop needing 3rd party cookies (and other tracking strategies).

It's not pretty but on the other end... ads do serve a function. And not all ads are bad. The focus should be on getting rid of the scammy ones, and not tracking won't help much with that.

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Re:Proposal: Treat FLoC as a security concern by freeone3000 on Monday April 19, 2021 @02:09AM (#26859536)

Fuck the industry. The entire point is to get you to spend more money on stuff. I will do nothing to assist with the brainwashing of humanity, and will continually fight against it.

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Re:Proposal: Treat FLoC as a security concern by feanaro on Monday April 19, 2021 @09:25AM (#26862472)

I think a sufficiently large number of people is saying they effectively do not care about the surveillance-based ad industry and want it dismantled.

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Re:Proposal: Treat FLoC as a security concern by om2 on Monday April 19, 2021 @02:53AM (#26859783)

Tracking is used pervasively by the ad ecosystem today, but that doesn’t mean tracking is needed for ads to exist. Contextual ads are a thing. FLoC isn’t even replacing the most important use of tracking, which is measurement, not targeting.

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Re:Proposal: Treat FLoC as a security concern by millsmob on Monday April 19, 2021 @10:24AM (#26863056)

Ads serve capital, they do not serve me.

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