What’s funny is that bullshit factories like McKinsey and BCG convert shallow insights such as this into billion dollar pipelines. You could turn this blog post into a PowerPoint presentation, and corporate boards will happily pay you $250k a pop to interview people and diagnose their company as too sales or product driven, with the recommendation to become market driven. Even the football offense/defense thing, delivered verbally during the board presentation, will be met with deep nods of understanding and help energize the room and make you look like a rockstar. Some of the board members will literally be thinking, “we need a CEO like this guy”. Once their check clears, you give the same analysis to the next company down the road for another $250k.