That's what you get when you stop enforcing antitrust laws. Microsoft can make WinGet free to the end user because they are subsidize the development from the sales of Windows itself. Because it's not a major niche, they don't care much about it and won't assign much resources to deliver an excellent product. But having them maintain a free solution bundled with the OS discourages anyone else from stepping into the niche with a much better to use paid tool. So it's a stalemate now.

It's a small example and the annual market for Windows package managers could be less than a single team's budget, but the same holds for virtually every niche these days. Subsidized solutions offered by the pre-2008 companies with little chance for independent competition. We are not going to remain an innovative economy unless we find a way to crack down on this behavior.