Re:Why most non-fiction authors don't make any money
by zrail on Saturday April 17, 2021 @06:39PM
(#26848068)
> Marketing requires a huge budget in the VC age since you're competing with ever increasing ad prices.
This is a mental trap that is super easy to fall into. The author of the article is writing a marketing guide. Marketing encompasses the entire product and go to market design, of which advertising is just a tiny part. Notice in his table of contents that advertising is only mentioned in one chapter very late in the book.
This is a mental trap that is super easy to fall into. The author of the article is writing a marketing guide. Marketing encompasses the entire product and go to market design, of which advertising is just a tiny part. Notice in his table of contents that advertising is only mentioned in one chapter very late in the book.