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A comment on Nobody is joining Google's FLoC. Parent comment

Re:Nobody is joining Google's FLoC by mycall on Friday April 16, 2021 @09:45PM (#26840941)
I could see ad agencies start to buy well-known https endpoints per client domain that makes 3rd party cookies into 1st party cookies. This whole problem isn't going way -- it is just going to shift.
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Re:Nobody is joining Google's FLoC by cratermoon on Friday April 16, 2021 @09:52PM (#26840981)
Yup. Instead of adcookies.adco.com, it will become adcocookies.<populardomain>.com. Also there are lots of other ways to fingerprint a person. I'm 99.95% sure google wouldn't commit to supporting the end of 3rd party targeting cookies if they didn't have a plan for sustaining their ad revenue.
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Re:Nobody is joining Google's FLoC by otabdeveloper4 on Saturday April 17, 2021 @12:21AM (#26841555)
Google's whole business is selling ad data from their first-party cookie.

This is nothing but another anti-competitive move from the Google monopoly.

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