Nobody is joining Google's FLoC

Re:Nobody is joining Google's FLoC by NotPractical on Friday April 16, 2021 @04:54PM (#26838971)

I think it's probably naive to assume that, if FLoC was implemented, advertisers would just stop using their existing tracking technologies, which allow for better tracking than FLoC offers. I imagine most would continue to use these, plus FLoC.

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Re:Nobody is joining Google's FLoC by xnx on Friday April 16, 2021 @04:58PM (#26839011)

Advertisers will not have the option to use third party cookies when they are disabled by default in Chrome (what Google is working toward).

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Re:Nobody is joining Google's FLoC by oh_sigh on Friday April 16, 2021 @05:04PM (#26839074)

But the existing tracking technologies will be going away. 3rd party cookies soon enough will be blocked by default on the major browsers.

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Re:Nobody is joining Google's FLoC by sixothree on Friday April 16, 2021 @06:04PM (#26839562)

When 3rd party cookies are gone, we won't need floc either!

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