Precisely. I'd love for someone to "disrupt" this sector with radically better quality at lower prices, but entrenched interests have foiled every attempt so far. I watching to see what effect a higher percentage of remote workers and ubiquity of Amazon delivery will have in the coming years (e.g. increased movement to exa-burbs and rural areas. conversion of office and retail space to apartments/condos). There's plenty of land for housing, just not affordable in the short list of most desirable spots.