A top audio engineer explains NPR’s signature sound (2015)

Re:A top audio engineer explains NPR’s signature sound (2015) by MAGZine on Friday April 16, 2021 @12:58PM (#26836375)

I used to not like autotune at all in music, but then I think I heard an interview with Grimes (?) who basically said (paraphrasing) "oh, I love autotune. Yes it's artificial and detectable, BUT it brings the vocals even closer to the music, which makes a more powerful impression.

Ever since then, it's not bothered me nearly so much when the vocals are tuned. The track hits harder. Yes: it's true the voice loses some of it's natural beauty, but in turn, you get music and voice that follow perfectly.

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Re:A top audio engineer explains NPR’s signature sound (2015) by xxpor on Friday April 16, 2021 @02:15PM (#26837303)

I think the big difference there is trying to use it to just hide imperfections vs. consciously making it a conspicuous part of the music. For someone like Grimes, adding in blatantly artificial manipulation fits in perfectly with the rest of her aesthetic.

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