It is a pretty easy sell as it is win/win for them. They recommend five books on a topic they already know well and then I feature them and their book alongside the list forever. Plus, what we are finding in early user testing is that by giving those little recommendations readers get to peek in their head and it increases interest in their book.

Half my long term goal with this website is to give authors better ways to market themselves and their books. There is a growing trend that authors have to do full time marketing and I worry that a lot of authors spend more time on marketing than their craft. And, for new authors it is a catch 22 to try to get that first book noticed.