Its not a flawless proposition. But it does mean that those students who spend years and go heavily into debt pursuing higher education wouldn't then be force to compete only for the highest paying jobs that will cover their loans. Upset that the greatest minds in our generation work in advertising? Wondering why more highly education people aren't willing to take teaching positions or devote themselves to societal service? Here's your fix.
My favorite silver bullet solution for the mounting debt and affordability crisis is to allow student loans to be discharged in bankruptcy, and force colleges and universities to carry some substantial amount (20-30%) of the debt load they force their students to take on.
It has all kinds of negative consequences for admission of at-risk / low-income students at risk-averse institutions, but it does solve some of the game theoretical problems with rising tuition costs.
Not to mention that as you go lower in rank, yes, there are fewer good students. This is pretty much inherently true (not to say that lower ranked schools don't have good students, which is not true at all, but as a percentage yes it will decrease drastically).
Then analyze their careers after college -- this should tell you whether the education of that specific university contributed or not to the student's prospects.