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Re:Opting Your Website Out of Google's FLoC Network by zentiggr on Friday April 16, 2021 @10:30AM (#26834335)
If Google is going to shift to using almost unblockable tracking calculations, then servers are the next most logical place to push back against it.

Anyone who runs a site and wants to opt in against a default block should have to take extra action to reduce their visitors privacy, and should be called out for their behavior. As others have noted, there are already plenty of workarounds in use for many reasons... this is a BETTER reason than most.

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