Tesla (and Time) hold them as a speculative asset. Keeping a percentage of a corporate treasury in bitcoin is speculation, but possible a reasonable one. Allowing the mixture of funds that people opt to pay you in to determine your corporate allocation of assets seems a bit careless.

Also Time Magazine: https://www.thestreet.com/crypto/bitcoin/time-magazine-to-ho...

Legacy media is a tough business. GBTC is paying Time in crypto produce shill content.

I consider Elon to be a troll, who's messing with people. He's named his CFO "Master of Coin".