But psychedelics are very different. They're really, genuinely not addictive -- probably because they're not "fun." In fact, they're exhausting. You may feel a lot better after, the experience may be fascinating, but you're in absolutely no hurry to do it again. The whole thing lasts a few hours, but literally feels like months, with numerous epochs along the way.

It's not like the kind of hollow calories of a bag of Cheetos, it's more like a long, difficult workout. That's hard to productize in that way.