I think we need to start considering ads as spam. It's just the medium is different.

No that is you relabeling things you don't like. Just because publishers call unauthorized reproduction and distribution piracy doesn't mean you can just start referring to added arbitrary subfees to bills child molestation.

AMP links, search results with ads at higher placement, reordered news feeds to drive engagement of viral content, streamlined interfaces (goodbye URL) that belie a sinister purpose...

Your filter is constantly being spammed.

Not mine, I use duckduckgo. Might be slightly inferior results to google but it works 95% of the time for what I'm looking for

All ddg ever gets me are hyper-SEO'ed content farms.