Searching for "Ory Keto" returns their pages. As does "Keto Auth", "Keto API", and so on. They seem to have done fine.

I suppose "Keto REST" might be harder, but I don't know how many ambiguous queries like that are common.

I’d love to see the SEO involved in a blog post for a Chef recipe for deploying “Keto”.

Hm good point. The project itself exists already for quite some time now, this is just a complete rewrite. It is named after an ancient Greek goddess: https://en.wikipedia.org/wiki/Ceto (all of our projects are named after Greek mythology).

As a coffee drinker and world traveler, I have the same problem with finding information about Java.

Just be more specific, like "java bean"... oh.

Joking aside, I dislike stuff that reuses overly generic concepts and names. I get why it was chosen, it's sorta cute, and it fits the theme, but it would be very nice if it was a uniquely named concept.

I think that that strategy is roughly how drugs all end up with such odd names.

I have friends who's job it is to come up with names for new drugs. It's actually a difficult task, since it needs to be easy to remember, create a slightly positive or neutral association with consumers, and most importantly, not be even close to a dirty/offensive word in any language used in a major market

It does result in some super silly names. So much so, that when I studied pharmaceutical sciences, we made a drinking game called "Pokémon or Drug"

> most importantly, not be even close to a dirty/offensive word in any language used in a major market

The most important reason is actually to make sure it doesn’t sound like any other named drug. Good article on that at https://www.ibtimes.com/why-do-prescription-drugs-have-such-...

> Patients can wind up taking the wrong prescription if a pharmacist mistakes Foradil, which treats bronchitis, for Toradol, which relieves pain from arthritis, or mixes up the blood-thinner Plavix with the antidepressant Paxil.

Should've just picked two or more random words that would never ever overlap with anything else. Like "Blind Forest", maybe.