There's different things to "not care" about. It sounds like you're thinking "I don't care" means they don't care about the quality of their work output, which I agree is not good.

But the original question I think is saying "I don't care about the big picture, the product's 'strategic goals'". Which in my opinion is totally reasonable. If you hire a stonemason to build a wall in your garden, you don't expect (or even want) them to give a toss about your designs for the herb beds.

Of course there's a difference between full time employment and a one-off craft job. But why does a programmer need to care about the product as a whole? The product people certainly don't care about the quality of the source code itself (just the results it gives).

Because if the company sucks, which most companies do, then probably almost no-one there actually cares except people who have a larger-than-salary financial investment in the company, people who have been there long enough that the company is part of their identity and social group, and people who drank the kool-aid of company propaganda. People who do not fall into a group such as one of the above but who nonetheless tell you that they care are quite likely just lying to you. The person who says that he doesn't care is at least being honest.

Watch Office Space. It's funny, but it's really based on a lot of truth.

If they do good work why do they need to give a shit about your product?

Yes, exactly this. Plus at least they're being up front an honest about where they place value in their life.

At the end of the day a lot of us are working as "brains for hire" I don't know why I'm supposed to invent some lie about how i'm so passionate for the product in order to have gainful employment.