I'm arguing that we shouldn't be forcing private companies, large or otherwise, to fulfill social justice agendas, because it creates an unstable business environment where firms can be encumbered by any conceivable regulatory barrier to participating in the marketplace. It's also mixing concerns, leading to less optimized and well thought out social interventions. For example, forcing banks to lend in high-credit-risk neighbourhoods turned out to be a huge mistake, as this article from 21 years ago presciently warned:
https://www.city-journal.org/html/trillion-dollar-bank-shake...
If we do decide to force society to collectively help the less fortunate, it should be out of general revenue, in the form of cash subsidies.
If a disabled person gets $1,000 a month, they may use it for more rides, or they may find their money can go further if they instead pay to have service providers do home-visits to their place. Or they may rent special exo-suits that let them operate like a non-disabled person. Letting the affected party decide will let them maximize the return they get from the resources being allocated to the cause of helping them.
Uber, Bank of America, and Blue Cross are big enough they can handle mixing the more and less valuable customers themselves, and don't need a government program.