Sounds to me like what they shoukd be doing is instead of trying to "reinvest" profits from ads instead pay them out to shareholders so they can more efficiently redistibute it to multiple smaller businesses
Re:CEO of Waymo John Krafcik is leaving
by KirillPanov on Friday April 02, 2021 @07:22PM
(#26676937)
But that would shrink the empire.
The kind of people drawn to "chief" positions are not interested in shrinking their empires.
Re:CEO of Waymo John Krafcik is leaving
by pclmulqdq on Saturday April 03, 2021 @08:07AM
(#26680380)
That is exactly what they should do, but the fact that a majority of voting shares are held by 2 managers makes the company have a huge conflict of interest that favors growing more and more rather than pulling cash out.
They are doing share buybacks which is usually deemed more tax efficient.
Are you familiar with the Innovator's Dilemma? Because it sounds like you're describing it. https://en.wikipedia.org/wiki/The_Innovator%27s_Dilemma
And yes, splitting is part of a solution. I think discipline is another part.
In the case that the successful business is Ads/Search... it's tough to compete. I'd imagine even within Ads/Search there is a resource curse between AdX/AdWords/Youtube and every other ad business.