Re:Apple's Retail Philosophy - Employees reveal calculated c...
by morganw on Wednesday June 15, 2011 @06:30PM
(#2659323)
> building rapport instead of selling[...] This kind of training comes down from corporate, but the district managers are allowed to run their districts like their own little fiefdom.
So then what's the point? Why pretend to have a retail philosophy if individual salespeople are sent out on the floor to hawk satellite subscriptions?
They try to encourage solving problems, and building rapport instead of selling. However, the problem with Best Buy is follow through.
This kind of training comes down from corporate, but the district managers are allowed to run their districts like their own little fiefdom. Since most of the district managers (and store managers) got to where they are b/c they are great salesmen, they push the salesman attitude onto everyone else.