"... it would be really cool to have a cute/humorous story to explain the name (and the business), so that someone mentioning the name would be asked to explain it, and get to pass on an interesting story. eg. Ycombinator. Easy for me to suggest - but coming up with such a story is harder. :-) ..."
A parent company that creates other companies as its namesake suggests ... "a higher-order function which computes a fixed point of other functions" ~ http://en.wikipedia.org/wiki/Fixed_point_combinator
But sometimes, memorability is more important than meaningfulness... (eg. all the weird IT names we've gotten used to, Red hat, Apache, Mozilla).
it would be really cool to have a cute/humorous story to explain the name (and the business), so that someone mentioning the name would be asked to explain it, and get to pass on an interesting story. eg. Ycombinator. Easy for me to suggest - but coming up with such a story is harder. :-)