I think the "elephant" part does, esp with the graphic. Though I don't get the "spicy" part... for me, it actually brings to mind an elephant that has eaten too much spicy indian food...
But sometimes, memorability is more important than meaningfulness... (eg. all the weird IT names we've gotten used to, Red hat, Apache, Mozilla).
it would be really cool to have a cute/humorous story to explain the name (and the business), so that someone mentioning the name would be asked to explain it, and get to pass on an interesting story. eg. Ycombinator. Easy for me to suggest - but coming up with such a story is harder. :-)
"... it would be really cool to have a cute/humorous story to explain the name (and the business), so that someone mentioning the name would be asked to explain it, and get to pass on an interesting story. eg. Ycombinator. Easy for me to suggest - but coming up with such a story is harder. :-) ..."
A parent company that creates other companies as its namesake suggests ... "a higher-order function which computes a fixed point of other functions" ~ http://en.wikipedia.org/wiki/Fixed_point_combinator
I think the idea behind Spicy Elephant might be a bit abstract for most consumers, but the site came out well. The name doesn't help people to understand what it is...but I like it any way =)
I wish you guys the best of luck with your future projects and I can't wait to see what you come up with next.