It's been a problem almost everywhere I've worked. Marketing / business folks just want their analytics, and they don't want to spend any money on it (e.g. they don't want to pay for some privacy-respecting 3rd party service, and they don't want to pay devops to stand up an internal OSS alternative).

Unless you have really strong dev leadership, the trackers will end up in your product.

I'd love to hear from folks who have successfully blocked their business team on this. What tactics did you use?